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Pernod Ricard portfolio to be expanded in Brazil in 2014

Pur Luxe, a division of luxury goods of the French company, launches ten new labels to the domestic market. Entre eles, os badalados conhaques L’Or de Martell e Martell XO. Among them, the elite L’Or de Martell and Martell XO cognacs. According to the company, the consumption of high standard beverages in the country grew by 8% in 2012 Other innovations include the Martell Cohiba, designed to harmonize with the Cuban cigars of the same name, and the award-winning 15 and 18 years old single malts The Glenlivet. Há ainda o gim Beefeater 24, elaborado com 12 ingredientes botânicos. There is also the Beefeater 24 gin, made with 12 botanicals.

Among all, however, the most sophisticated is the L’Or de Martell cognac. Produced with more than 400 types of rare eaux-de-vie, this Oriental fruity blend with remarkable wood notes comes packaged in a beautiful crystal bottle with gold accents at the cost of R$ 10 000.

“The Brazilian market is going through moments of transformation and maturation. Consumers are increasingly demanding and the search for sophisticated and exclusive products is growing, “says Karen Ehrlich, responsible for Super Premium brands of Pernod Ricard Brazil.

(from São Paulo, Brazil)

Four labels arriving in Brazil this year by Pernod Ricard: more demanding domestic consumers

Four labels arriving in Brazil this year by Pernod Ricard: more demanding domestic consumers